By Mauricio Gonzalez – Guest Blogger
Brazil is the 5th largest country in the world, and it is also the place of massive cities such as Rio de Janeiro, which has 12,700,000 inhabitants, and Sao Paulo, with 21, 000,000 people. This expansive and sexy and country is well known for its colourful and warm culture, as well as for its social issues and unequal distribution of wealth. This post will look at some of the different perceptions that bicycles have in Brazil.
Bicycles are for the poor
According to The Brazilian Institute of Geography and Statistics (IBGE) (2014), 40% of those who use bicycles as a means of transportation in Brazil have family incomes of up to R $ 1,200. These are the Brazilians that are more affected by high taxation, which hinders access to a product that has higher quality and a more equitable value, therefore favouring migration to other means of transport, especially motor vehicles.
This taxation could be up to 72% per bicycle – which is manufactured in Brazil. That said, the price of bicycles in Brazil is a real limitation when it comes to providing transportation access to those who really need it. Regardless of the decreasing number of people living in extreme poverty in Brazil, which has at 64% in 2001 and fell from 13.6% to then 4.9% by 2013, according to data released this week by the World Bank. Granting the means of transport within such crowded cities is a must.
Today Brazil is the 3rd largest producer of bicycles in the world, after China and India. It is the 5th largest consumer of bicycles in the world, representing a share of 4.4% of the international market.
However, the per capita consumption of bicycles, fell to the 22th place, which highlights an emerging market with great growth potential. If the prohibitive tax is eliminated by 2016, the increase in sales could promote the economy, give more employments opportunities and the government could collect more money from other existing taxes.
Democratising the use of bicycles.
https://youtu.be/s2bTGRvQgCU?t=55
The City Hall of Salvador worked together with Itau Bank to provide 20 bike stations, where citizens can get a bicycle to ride for free within the city. The citizens just need to call or register their trip with an app on their mobile phones. This kind of initiatives is democratising and encouraging the use of bicycles to go to work or to go shopping. Nowadays, there are even more bike taxis on the roads, which are creating even more jobs.
To conclude, bicycles have the opportunity to make a significant difference if there is enough willingness from the Brazilian government to facilitate this means of transport that could help to break the inequality and will create more equitable opportunities for all.