Regular BCC readers know that making biking accessible for all ages, stages and types of people is a key focus for this blog. BCC content loves to celebrate community-based, grassroots implemented and social issue-driven projects, people and events.
So usually, big international commercial trade-shows and exhibitions like the second Dubai International Bicycle Exhibition which was held on 10-12 January don’t usually feature here – so why is it included?
Read on!
What is the DIBE?
This expo is primarily mercantile and retail in nature. It focuses on developing networks, promoting brands (and pro teams), and extending business-to-business exposure. Events like this is where local, regional and international bike companies and manufacturers sell products and services to regional retailers and distributors – and showcase new developments in cycling technology, design and innovation.
This event is the largest professional bicycle exhibition in the Middle East and North Africa. Apparently, over 7,000 visitors, enthusiasts, professional riders and business owners attended. International brands and exhibitors came from Italy, Germany, India, Australia, the Czech Republic, the Netherlands, the United States, China, Hong Kong, China and Taiwan.
The event was supported by the royal family and was touted as being ‘the most important cycling business event in the MENA region.’
So what is interesting about the DIBE?
While I was looking at the expo online, two particular features jumped out.
One was the number of female expo representatives/ambassadors (like @jeddah_woman) and that there at least some representation of sustainable/alternative bicycle approaches via India’s Bamusa bicycles.
Small, but productive steps!
Female representation
Jedda_Woman I was very pleased to see @jedda_woman listed as an individual ambassador for this event. This social influencer (Followers: Instagram 7, 343 and Twitter 666 #jeddah_woman1) has been promoting local cycling and organising rides, events, educational/social meet-ups and practice days to get more people on bikes. I was hoping to find out more about what she is doing and contact her, but she has not been on Insta since 27th Nov 2018, or Twitter since 14th Dec 2017. So I will see how I go contacting her.
Velo Vixens The Velo Vixens are a friendly, supportive, enthusiastic group of over nearly 1,000 (predominately expat) women who ride, train and compete. This is a very popular, active and well-organised group who host lots of rides, training and competitions.
Other expo associated all-female cycling clubs were Cyclone Women Jeddah and the UAE Girls Cycling Club.
Godrej Bamusa Bikes
Another highlight from the mainstream branded manufacturers at the expo was India’s foremost hand-crafted premium bamboo bike company Godrej Bambusa Bike. It was great to see
The
2019 Expanded program next year
This year it was just an expo, but next year there are plans to have sessions on bicycle infrastructure, products, innovation, technologies, safety, maintenance, and fitness and nutrition.
There is also talk of including a demo area and a Bicycle Training Workshop Area.
I am hoping that this expo will continue to include and promote the wide range of riders, biking types/codes and diverse organisations that make up our amazing cycling community. We’ll see next year!