Practice: In September 2013, the town of Suwon, South Korea, went car free for a month for the Ecomobility Festival. It took two years to plan and in order to help assist the locals’ mobility, 400 free public bicycles were provided as well as bike riding lessons as many residents had never ridden a bike before. I highly recommend that you have a look at the interesting event results now released in a book of the project here.
It took two years to plan and in order to help assist local mobility, 400 free public bicycles were provided as well as bike riding lessons as many residents had never ridden a bike before. This ambitious exercise in urban ecomobility was strategically designed to be for a longer duration. As the Ecomobility website identifies, many cities have had success with car-free days (or for even a week; however, the true test of adapting to a more sustainable lifestyle was to create a scenario where people could not simply put off or reschedule regular routines in order to participate in the social experiment – it needed to be more challenging to see if real changes were truly possible.
The results were fantastic and very positive.
Connection: In 1987, the United Nations’ World Commission on Environment and Development (better known as the Brundtland Report) was the origin of, and the first to use the term ‘sustainable development’. However, forewarning of the unsustainable nature of predominant economic development based on global resource depletion was not a new concept (Schumacher, 1973). When the report clearly articulated that ‘the hope for the future [was] conditional on decisive political action [and then] to begin managing environmental resources to ensure both sustainable human progress and human survival’ (World Commission on Environment and Development, 1987, pg. 11), the spotlight was turned firmly onto the need for progressive, immediate and comprehensive political change.
Ecomobility Festivals are now being held in different cities (the most recent being South Africa in October 2015) each time to prove that mass community change IS possible. The most exciting aspect of this initiative is scale. If you suggest such a venture to an Australian politician, they would no doubt immediately claim that taking such decisive action is inconceivable – and certainly not within their power to do so. This case study proves otherwise, not once, but twice – rather impressively as well. So, where is our ‘decisive political action’?
Impact: That is why the Ecomobility Festival is such an important step towards more positive social change. It demonstrates that decisive political action CAN be successfully implemented on a large scale and that bicycles and other non-renewable forms of transport are indeed very real, indispensable, logical and attainable options for sustainable cities of the future.
Not only that, but it was Korea first, then South Africa who are leading the world in exerting the precise necessary political action that the Brundtland Report identified as necessary in order for humans to overcome our current efforts in what Fry (2011) calls ‘sustaining the unsustainable’.
Results: To make a concerted change, bold decisions need to be made followed by action. More so than ever, it seems that the ecomobility framework not only creates positive social change, but equally highlights which communities are lacking in the political leadership necessary for change. It is also rewarding to see a rise in the political profile and popular recognition of the necessity of pervasive urban bicycle use.
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Fry, T. (2011). Sustainability is meaningless – It’s time for a new Enlightenment. The Conversation, 3 May, viewed 29 July 2011 at <http://theconversation.edu.au/sustainability-is-meaningless-its-time-for-a-new-enlightenment-683>
Schumacher, E. F. (1973). Small is beautiful: Economics as if people really mattered. Abacus, London, 64.
World Commission on Environment and Development.(1987). Our Common Future. United Nations, Oslo.